3 LinkedIn Summary Templates You Should Totally Steal
While I’d never recommend operating with a LinkedIn profile that’s less than fabulous, I get that there are instances when you don’t need a deep-diving profile makeover. Sometimes, all you need is a a spanking-fresh summary to to get by until it’s time for that next twist, turn, or pivot in your career—and hey, I’ve got you covered!
A huge amount of the magic of your profile will happens in your summary section. In fact, it’s possibly one of the most important parts of your profile.
If your profile was a house, your summary would be the welcome mat. Parked at the top of your profile, your summary is a chance to introduce your skills and authentic, genuine, and amazing self in a way that’s so much more personal than any resume or job application allows for.
Some elements that make for a strong LinkedIn profile summary include:
- They’re engaging & original—this isn’t about narrating a timeline of your career
- Conversational voice! They’re written in the first person
- They speak to a specific audience and are future-facing
- Buzzwords aren’t their focus (they sound natural)
Here’s the thing: I get that not everyone’s a writer. I get that you might not think you’re interesting. I get that crafting a clever, informative summary might feel to you the way wrangling my tax return feels to me. That’s why I’ve whipped up some templates just for you.
Please steal them. Steal’um like acorns from a blind pig.
You’re better off with a summary that you created with the help of a framework, than with one that’s poorly-written or (yikes) without one at all.
The “Why I Love My Work” LinkedIn Summary Template
“As a [your job title], I’m inspired by [thing you’re inspired by] and have been influenced by [thing that influences you] in a big way. In fact, I’m that person who’s always [thing you do to get inspired or worship the thing that influences you].
After I [studied / trained in] [thing you got great at], I decided to [do the job you do / launch your business / work with the types of people work with], because it would give me the chance to [how you act on the aforesaid inspiration / influence].
I’m also obsessed with [thing you’re obsessed with] and helping people [thing you help with] using my skills in [your areas of specialty]. [Types of people] and [Types of people], come to me for help with [describe a few projects or challenges you focus on] because I [the reasons they like helping you / the benefits you deliver / this is a value statement…what awesome things do you deliver?].
I welcome the chance to connect with you and talk more about [things you help with, know a lot about, or just plain love chatting about].”
This summary focuses less on brass tacks qualifications and decades of experience, and more on soft skills and passion. That’s why it’s perfect for networkers and the less-experienced candidates alike.
If you’re looking to build your network, rather than execute a high-powered job hunt, this is the summary for you. It’s also a good match if you’re a student, or if you’re building a new business—instead of scraping together a few short sentences about your limited experience, you have the chance to engage people with your purpose and passion.
The “How I Got Here” LinkedIn Summary Template
“Most people are surprised to learn I started my career as [what you started in]. [Your current work] came into my life later, after [the event or discovery that led you to it].
From then on, I was fascinated by [topic or your area of specialty] and the way it could [benefit or positive change it brings out for people / organizations]. It’s also the thing I can’t shut up about, so I’m lucky that I’ve [the work you do now] for the past [# of years you’ve been doing it].
When I work with [types of people or organizations you work with], they tell me [positive things they say about the impact you make]—that’s my favorite part of what I do.
If you have questions about [what you can help them with], or are a [types of people you want to connect with], feel free to connect with me and tell me how I can help.”
The How I Got Here summary is a great choice if you’ve had a less than traditional career path. For example, maybe you’re a former sous chef turned software engineer—you’ll want to bridge the gap for people. It’s also a smart option if you’re returning to the workforce, because it guides people from your past to your present.
Whatever the case, a How I Got Here summary should include your current role, previous experiences (if they’re relevant or notable), and some language that specifies what you can do and for who.
The “I’m The Consultant of Your Dreams” LinkedIn Summary Template
“My clients hate [task or challenge 1] and [task or challenge 2], but that’s okay because I’m there to [how you help them complete these tasks or resolve these challenges].
I [awesome thing you do / your expertise] and [other awesome thing you do]. I also know how to [sub-expertise items or related activities], and my philosophy when it comes to it all is [your philosophy].
If you’re looking for [traits that you aren’t], we might not be a fit, because in my experience [said trait] doesn’t lead to [the outcome you love delivering]. My clients like to [way you work ] and [other way you work] and that’s my style too.
[Client type]? [Client type]? [Client type]? Ready to [the thing you help clients achieve]? Let’s connect and start talking!”
As the name suggests, this summary is meant for consultants, freelancers, and anyone who’s self-employed. It speaks to clients, rather than hiring managers or potential employers. To make this work, it’s important to be clear on who your clients are, their exact pain points, and your approaches and philosophies in helping them.
Is it bold? Yes.
Does it jar profile visitors out of the fog they experience when surfing profile upon profile of safe HR-speak?
Like. A. Charm.
You’ll notice that all three templates end with a call to action that includes an invitation to connect and converse. Telling your reader what to do next is vital. Otherwise, what’s the point?! We don’t want your profile to be a one-sided conversation (that’s one of the big differences between LinkedIn and your resume); instead, we up the odds that visitors will feel compelled to reach our to you after stopping by your profile. Because that’s what the best LinkedIn profiles are all about: Engagement!